The unholy alliance which you witnessed last night on CNN between Donald Trump and his carefully chosen crowd of MAGA sycophants was not witnessed by anywhere near the numbers of people that CNN’s Chris Licht was hoping for. Or, so we can presume. It makes an abundance of sense that Licht was hoping for two things: 1. Draw a crowd the day after the E. Jean Carroll verdict; 2. Draw some of Tucker Carlson’s audience.
Presumably Licht was hoping for the old days, the halcyon ratings from 2016, when CNN and Trump were a money making marriage made in media nirvana.
That’s no longer the case.
In the key 25- to 54-year-old demo, the town hall averaged 703,000, about five times higher than CNN's typical performance at 8pm.
— Brian Stelter (@brianstelter) May 11, 2023
PoliticusUSA says, “CNN was expecting a ratings bonanza after the E. Jean Carroll verdict, but instead, Trump drew fewer viewers than the last CNN town hall that he did in March 2016 (3.2 million), and it was nearly eight times fewer viewers than the 2015 Republican primary debate that CNN hosted (23 million).”