This year, the White House is asking for corporate sponsors for the Easter Egg Roll. Whaaaat?! From CNN: Upon viewing the pitch document, Richard Painter, who served in the White House Counsel’s Office under President George W. Bush, told CNN that it “wouldn’t have gotten through Counsel’s Office.” “That would have been vetoed in about 30 seconds in my day,” he said. “We’re not running this like a football stadium where you get all logos all over the place for kicking in money.”

There are an amazing number of possible options for sponsors. There are opportunities for all sorts of branding during this event and historically, that has been a big no-no. Apparently that no longer matters. So we are going to have all sorts of corporate-related things all over the place for a relatively simple event. Yes, they are expected to outdo the Easter Egg Roll from the year before. That’s a given. But *sponsors*??? Really?

I know that this is small in the overall scheme of things. But it’s just another sign of the greed in our President. It’s another sign of how horrific things are getting for our country. Some things have been bad. Other things have been worse – say, firing federal workers. The removal of anything DEI related is excessive. I will admit I can’t think of other examples off the top of my head because they are mixed together with a hefty dose of horror. It gets worse every day. And Agent Orange is completely ignoring the courts and their decisions. Losing that means no barriers to what the Mango Mandarin can do.

It just sticks in my throat to have corporate sponsors for this. It’s being run by a production company called Harbinger. At least the money raised by them will go to the White House Historical Association. So that much will be kept out of tRump’s greedy little fingers. The Egg Roll, which began during the Rutherford B. Hayes administration in 1878, has long been privately funded without taxpayer dollars, largely through the American Egg Board, which also provides tens of thousands of eggs for the occasion.

But the solicitation for sponsorships marks an unprecedented offering of corporate branding opportunities on White House grounds running counter to long-established regulations prohibiting the use of public office for private gain. Here is some more information about that.

“The sponsorship offers range from $75,000 to $200,000, with the promise of logo and branding opportunities, according to a nine-page document sent to potential sponsors and obtained by CNN. Among the offerings for prospective sponsors: “Naming rights for key areas or elements,” “Sponsor logos featured on event signage,” “Custom-branded baskets, snacks/beverages, or souvenirs,” “Mentions in official event communications and social media posts,” “Acknowledgment in printed or digital event programs,” and “Inclusion in press releases and media interviews.” Sponsors can also gain access to an “invite-only brunch hosted inside the White House by FLOTUS,” tickets to the event, and a private White House tour.” Ugh. Like the kids are going to remember this stuff? Only if it comes as a gift and will likely be gone in a week or so. I’m not even sure anything for the parents will be kept.

At least it seems Muskrat isn’t involved with this … yet. So yes, another way, albeit a small-ish one, that Traitor Tot is screwing around with our country. Damn.

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2 COMMENTS

  1. It’s big, Susan, because it’s part of the picture of our nation. Nothing is just fun for the kids, or anybody, anymore. IT’S THE MONEY! I wonder about Melania though; is she gonna be jealous?! People have to pay $5M to have a meal with her husband, but lunch with her can be yours for the bargain basement price of only $75K!!

    Are there ANY restrictions AT ALL on sponsorship? “Drink Bud Light! Official Beer of the White House Easter Egg Roll!” “SMOK! Official Vape of the White House Easter Egg Roll!” “Tesla! Official Pace Car of the White House Easter Egg Roll!”

    If this catches on for future events, sponsorship buy-ins could rival the SUPER BOWL! We know Melania hates “fooking Creesmas!” But, if the money is good, maybe she’ll finally put some effort into it!! 🎄🎁🎅

  2. I.suspect he wil next try to get sponsors for any changes he wants made to the White House. Needs a new paint job? Lowe’s can hang a banner! A better desk than the Resolute Desk? Maybe gold-plated? Zales and Kays can chip in and replace the Great Seal with their logos?

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