Watch What Earns A 7-Figure Salary When You’re A Trump Kid

Right-wing alternative platforms are big business. Rumble certainly is, with 71 million subscribers, mostly in the United States and Canada. Bull$hit sells, and sells well, apparently.

Donald Trump, Jr. just inked a seven figure deal with Rumble to do two podcasts a week and to interview guests. I wonder if Steve Bannon is feeling threatened that Junior is moving in on his territory?

This is what can earn you millions of dollars, folks — if you happen to be Donald Trump’s son. (Pssst: some people like to watch these with the sound off and it won’t affect the informational value of the clip, that I can vouch for.)

I did not speed this up. pic.twitter.com/gx3jWSHOui

— Ron Filipkowski 🇺🇦 (@RonFilipkowski) January 17, 2023

“We don’t have journalists, we don’t have media,” brays Junior. Terrific. Maybe you could go into the newspaper business in New York with Jared. Oh, wait. Jared already did that and bombed. Never mind.

Here’s the real world business reality of this venture. Axios:

Between the lines: Rumble has pushed to expand its footprint by inking exclusive deals with personalities with big followings — including Russell Brand, Glenn Greenwald and YouTuber David Freiheit, who goes by the pseudonym VivaFrei.

• “While other Big Tech companies are focused on censoring dissent, Rumble is building a platform that welcomes it, which is why so many content creators — all over the political spectrum — are now joining them,” Trump Jr. said.

Yes, but: Rumble’s prioritization of free speech has made it a target for users looking to post misinformation.

By the numbers: While Rumble is still much smaller than platforms like YouTube or Instagram, it’s still managed to attract one of the largest audiences of the slew of alternative platforms that rose in the wake of the Jan. 6, 2021, Capitol riot.

• The Toronto-based company said it had 71 million global monthly active users on average when it reported its third quarter financial results in November. Of those users, 57 million were based in the U.S. and Canada.

• The company, which raised money from VC backers — including billionaire Peter Thiel, U.S. Sen.-elect J.D. Vance and Colt Ventures — raised some $400 million in gross proceeds when it went public via its blank check merger.

• As of the third quarter of 2022, the company had $356.7 million cash on hand.

The big picture: Rumble has developed a relationship with Truth Social, the Twitter-like social platform created by Trump Jr.’s father, former President Trump. For example, Truth Social said it would join Rumble’s new ad platform as its first publisher last year.

• Truth Social’s fate remains unclear. Shareholders in the blank check company trying to take Truth Social public finally approved a merger extension until next September, after several vote postponements, in November.

And there you have it. At the end of the day, Junior is working for Dad. The more things change the more they are the same.

The obvious takeaway here is that this same amount of “talent” on Junior’s part wouldn’t even earn him the wage of a humble blogger, if he wasn’t Trump’s son. I wonder if the irony of all this ever gets to Junior, or if he’s oblivious to it?