Ron DeSantis ended his purported trade mission — which others have seen, rightfully, as a trip contrived to give him a statesman’s presence on the world stage — in London, where in a meeting with business luminaries, he flopped. Politico reports that “Republican presidential hopeful Ron DeSantis failed to impress British business chiefs at a high-profile London event Friday, in a tired performance described variously as “horrendous,” “low-wattage” and “like the end of an overseas trip.”

Indeed it was the end of an overseas trip, but as politicians and performers throughout the ages will tell you, you need to make closing night feel as fresh and alive as opening night. DeSantis’s problem is that he’s not a trouper. The performance he gave abroad was embarrassing. He claimed that he “put prayer into” the Western or Wailing Wall, he snarled at a reporter at the Museum of Tolerance, when the reporter asked him about force feeding prisoners at Guantanamo, and then he “looked at his feet” and seemed “bored” in London when meeting with captains of industry there. A bravura performance, this was not.

The Florida governor, expected to launch his bid next month to challenge Trump as the Republican nominee for the 2024 presidential race, met with more than 50 representatives of major U.K. firms and business lobbying groups as a part of a four-country “trade mission” ending in London Friday.

One U.K. business figure said DeSantis “looked bored” and “stared at his feet” as he met with titans of British industry in an event co-hosted by Lloyd’s of London — the world’s largest insurance marketplace.

“He had been to five different countries in five days and he definitely looked spent, but his message wasn’t presidential,” they told POLITICO. “He was horrendous.”

A second business figure who was in the room said it was a “low-wattage” performance and that “nobody in the room was left thinking, ‘this man’s going places’.”

They said: “It felt really a bit like we were watching a state-level politician. I wouldn’t be surprised if [people in attendance] came out thinking ‘that’s not the guy’.”

DeSantis has the same goal. He wants to use television to create a fable about himself. He’s hoping the public will buy his fable, as they bought Trump’s and he can leap frog all the way into the nation’s highest office.
DeSantis’s wife is a former television newscaster, so she understands TV. Undoubtedly she coaches him. If she’s got the sense God gave a goat, she’ll find some honest to God political strategists who can coach hubby on the substantive merits of the job. The problem with being Donald Trump II is that Donald I showed everybody that he was only a guy behind a curtain. DeSantis can’t replicate what Trump did. But he believes he can and that’s what we’re going to see.
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