Trump wants people to believe that he owns buildings all over the world and is worth billions and billions. Well, I have no idea how much Trump is “worth” (and neither does he), but I know that his most valuable asset is a 30% stake in what used to be called the “Bank of America” building in downtown San Francisco. Trump Tower is likely worth more as a building, but many people own the condos in which they live. The point is that even though Trump does have ownership positions in some significant property, he is primarily someone who markets his “brand.” Things like “Trump Baku,” a notorious money-laundering operation (allegedly), are not Trump-owned properties. He sold his brand.
“Branding.” It is what Trump does, and it’s why he believes it’s so clever to give every “enemy” a nickname, “Crooked Hillary,” you know the deal. He even called his own aide, Kellyanne Conway’s husband, George, “moon face” for being part Philipino.
He now has two nicknames for Ron DeSantis, his current obsession and nemesis, given that DeSantis is polling ahead of Trump in most respectable polls. His attempt to brand DeSantis is so hilarious that Trump has to tell us how he’s going about doing it. From Truth Social this morning:
All of the Fake News is reporting that I spend large amounts of my time coming up with a good “nickname” for Ron DeSanctimonious, who is obviously going to give the presidential “thing” a shot. They are all 100% wrong, I don’t even think about it — A very unimportant subject to me!!!
Look, Ace, if it’s a very unimportant subject to you, why is it worth your time to angrily jut out those tiny thumbs and let us know about it? And if you “don’t even think about it,” why are you A) Thinking about it and B) Busily giving everyone a nickname?
And then there’s this weird thing about meatballs (which conjures up some good stuff for me. Nothing better at a good quality Italian restaurant). But it’s a brand Trump bestowed on DeSantis:
Will Trump lose the Italian-American vote over his “Meatball Ron” nickname for Desantis? pic.twitter.com/cy4yYTIcFM
— Ron Filipkowski 🇺🇦 (@RonFilipkowski) February 13, 2023
I don’t know the genesis of “meatball,” Ron. It is entirely possible that it’s akin to “moon face” and is directed at DeSantis’s ethnicity. Maybe people ought to reverse the thing and just start talking about “der Fuhrer Trump.” It fits both ethnically and politically. Or just call him Drumpf. I like the branding in “Donald Drumpf.”
Branding. It is what Trump does, and he spends a lot of time thinking about it and then discussing how little he thinks about it.
“Donut Don.”
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[email protected], @JasonMiciak, SUBSTACK: MUCH LEFT ADO
Well, Drumph IS after all the ancestral family name. It was his grandad I think who “Americanized” the family surname to Trump. The guy who fled his homeland to avoid mandatory military service I might add. And who didn’t make it across our side of the pond on his first try and tried to slink back home. And pled for forgiveness. And who was kicked out of his homeland by the ruler with what amounted to a “get the fuck out and don’t EVER come back or we’ll toss your ass in jail” statement. My what a grand, oh so grand family history the leader of MAGA world has. I’m sure the conservatives who come here to monitor us are enraged. Truth hurst doesn’t it motherfuckers! But at least you know Trump’s own draft-dodging is an inherited family trait – he can claim it was in his blood/how he was raised! (NOT MYYYYYY FAULT!) And going back to his grandfather’s generation not one single person on EITHER side of his family served so much as one fucking day in our armed forces. Again, truth HURTS doesn’t it motherfuckers! But go on worshiping your fat ass orange hued idol as this country’s biggest super-duper patriot.
Booyah marine! To answer the question about people becoming angry with his racist tropes…nope. Whoever is capable of outrage is already on board watching his evil ass since he rode down the escalator. Everyone else is either stupid, racist or a flat out cult member. Oh, and don’t forget the rich. They love money so even though he’s a failure in that regard, they will stick by him for tax breaks. Fuck you judas. You will face the end and those dollars won’t save you. May it come sooner than later.
‘They are all 100% wrong, I don’t even think about it.’ I actually believe this. Remember way back to being seven years old or so, and how easily the mean (and dumb) nicknames slipped out of your mouth, with no thought attached? This is tRump in a nutshell. He’s still there, still that mean boy, the ugly punk kid, the insecure jerk who makes up for it by being a bully.
I’ve heard him called “Donnie Doughnuts” and think it has a nice ring to it.
Cannot wait to see these two horse’s ass fools tear each other and the ‘pube party into tiny pieces.
I have been calling him.”Donnie Donuts” since 2018. His mob name. Because he would never be a capo.de tutti capi. He would be the cousin with so.little intelligence he couldn’t even be a leg breaker, just the guy they send out for coffee and donuts. And he would likely get everyone’s order wrong.