In America, the last two months of a presidential election are characterized by a blitz of TV ads. Each candidate is vying to persuade the undecided, but more than that, to simply be a presence in peoples’ lives up to election day, in preparation for being a daily presence when once in the White House. This election, paradoxically, the reality TV actor-incumbent is the one whose presence is less than usual on the tube — because he can’t afford to be there. The alleged billionaire doesn’t have the bucks to pay for advertising and his supporters/cult members are quite upset. Washington Post:
Fearing a coming cash crunch, President Trump’s campaign has pulled back from television advertising over the last month, ceding to Democratic nominee Joe Biden a huge advantage in key states and sparking disagreements over strategy within the president’s senior team.
Republican officials have been inundated with calls from worried activists and donors who complain about constant Biden ads in their local media markets, with very few paid Trump responses, according to people familiar with the conversations. Some Republicans close to Trump have been baffled at the decision to sharply curb advertising and have told the president he should change course. […]
Among those worried is Republican National Committee Chair Ronna McDaniel, who recently told the president she was concerned his ads were not on television in states such as Michigan and Florida where Biden was blanketing the airwaves, according to people familiar with the conversation. The president shared the concern, according to the officials, who spoke on the condition of anonymity to discuss internal deliberations.
If Ronna was worried on September 10, when this article was published, Ronna is doubtlessly distraught right now, if not downright shattered with the news that Mike Bloomberg just put $100 Million into the Biden Florida advertising coffers. That donation does change the paradigm considerably. If you see Biden blanketing the airwaves now, like a gentle coat of snow, just wait until the Bloomberg-funded avalanche comes and buries whatever pathetic propaganda spots Trump may have placed there.
Trump’s team has been playing defense between mid-August and early September, spending $3.8 million in Georgia and $1.4 million in Iowa, states recently won by Republicans where Democrats spent nothing. Biden, meanwhile, was on the air with $2.7 million in Nevada, which has lately gone to Democrats, without opposition.
Among hotly contested states, Biden spent more than six times as much as Trump in Arizona, and nearly three times as much in North Carolina during the same period, forcing Republican SuperPACs to come in to close the gaps.
The disparity is set to continue going forward, as the Trump campaign has continued to pull down reservations in important states in recent weeks. Reservations reported Wednesday for the week of Sept. 15-21 projected more than $30 million in ads to help Biden, compared with $21 million in ads to help Trump.
And these figures are from three days ago, pre-Bloomberg. So tack $100 Million onto the Biden numbers.
There are many levels upon which to view this election and as the final days count down towards November 3, the aspect of watching it as political theater comes into play. This election is not like any other and it will be scrutinized and dissected for many years to come, on many levels, not the least of which is how the strategies operated and the levers were pulled. It’s very much like a card game and No Trump is the bid. While we hold our breath wondering if democracy is circling the drain, on one level, pay attention to the actual nuts and bolts of how this election is run tactically and strategically. There’s a lot to look at and you ain’t seen nothin’ yet.