Trump’s 2020 “Branding” Dilemma

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It’s like deja vu all over again   Yogi Berra

One of the most enduring fallacies about Emperor Numbus Nuttus is that he is some kind of a branding genius. Nothing could be further from the truth, especially from the day Trump took office. Trump is a branding genius the way that Napoleon Dynamite is a ladies man. Trump’s name is flying off of buildings faster than he can sue in court to stop them. We haven’t seen a branding collapse like this since they started doing perp walks out the front door of Enron.

Which is too bad, because if ever Trump needed the persona of a master brander, it’s in 2020. It was an integral part of his success in 2016, starting right in the primaries. Monikers like Lyin’ Ted, Li’l Marco, and Low energy Jeb diminished the seriousness and stature of his primary opponents, and were a key selling point for his juvenile supporters. And his branding reached its zenith with Crooked Hillary, a sure fire back slapper among the bib overalls brigade. Remember one thing, Donald Trump didn’t win in 2016 by being more popular than Hillary Clinton, Trump won by making Hillary Clinton marginally more unpopular than himself.

And starting on January 21st, 2018, Trump made it crystal clear that he was going to try to ride the same magic carpet to victory once again in 2020. And a large part of that required once again branding his eventual Democratic opponent in a way that made him or her appear to be even worse than Trump.Regardless of the coronavirus and it’s effect, if Trump loses in 2020, you can trace the origin of his demise back to a fall day in 2019, when a whistle blower dropped a dime on Trump regarding his dealings with the Ukraine.

Make no mistake about it, the Hunter Biden-Burisma scandal was to be Trump’s entree into manipulating and controlling the messaging of the 2020 Democratic primaries and on into the 2020 general election. There were actually two prongs to this attack. By having the government of the Ukraine publicly announce an official investigation into the business dealings of the presumptive front runner of the Democratic primaries and his son would drop a neutron bomb in the lead up to the first primary states. If the scandal stuck, and tore the Democratic base apart, it’s possible that Trump would have been able to avoid having to take on his most dreaded enemy, and possibly end up running against Crazy Bernie, or even *gasp* Pocahontas instead. And if Biden survived, Trump would use the scandal as a wedge to drive between Biden and Bernie’s loyal supporters. Win-win.

Notice what you’re not hearing these days? Nary a peep about Hunter Biden or Burisma. Biden has been the presumptive nominee for months now, and Trump is not one to pass up the chance to flog a dead horse. But Nosferatu and his gremlins did such an incredible job of mucking the whole thing up, and the Democrats in their hearings and the impeachment trial did such an excellent job of exposing the scam for what it was, that the GOP has dropped the whole damn thing. Even faithful toady Leningrad Lindsey has quietly failed to follow through on his rapid threats to hold Senate hearings on the matter.

Which paces Trump in a very tight and uncomfortable box. Or, as I like to put it, Foot, meet shoe. Shoe, meet other foot. You can say what you like about Joe Biden but one thing he does, is to come across as a genuinely nice and honorable man, who tries to do the right thing. In other words, the polar opposite of Donald Trump. So far, the best that Trump has been able to come up with is Sleepy Joe. Which while it may give a giggle to Trump’s base, isn’t going to cause any anti Biden angst among Democrats, especially after the constant destructive whirlwind of Trump. And here’s the most important thing to remember. People don’t have to love Joe Biden they just have to keep on  absolutely hating Donald Trump.

Here’s the part that I like the most. In 2016, once Hillary became the nominee, while she consistently led Trump in almost every poll, she almost never managed to break above the margin of error in those polls, making it basically a crap shoot. But with Biden, not officially even the actual nominee yet, he leads Trump in almost every poll well outside of the margin of error, and by double digits in many polls. Most Democratic voters have made their peace with Joe Biden. Is he their dream candidate? For many, no. But he’s safe, reliable, and sane, and in our current circumstances, that should be more than enough. Pedal to the metal, folks.

To know the future, look to the past.before the insanity of the 2020 election, relive the insanity of the 2016 GOP primary campaign, and the general election, to see how we got to where we are. Copies of President Evil, and the sequel, President Evil II, A Clodwork Orange are available as e-books on Amazon, at the links above. Catch up before the upcoming release of the third book in the trilogy, President Evil III: All The Presidents Fen

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15 Comments on "Trump’s 2020 “Branding” Dilemma"

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mae
Member

Biden burisma tanked, tara reade has fizzled, and now graham has refused to haul in President Obama. BWHAAAHAAA !

Bareshark
Guest

As Bill Palmer would put it, and it’s only 4:07 PM.

mae
Member

😉👍

Cherl Harrell
Guest

Someone, I don’t know who, has come up with a campaign to make Joe Biden look like he doesn’t have all his mental faculties. Basically, it seems they are trying to label him with the kind of mental incompetence and dementia that tRump seems to display. I only mention this because a person who wrote a letter to the editor of our paper doesn’t think there is a viable candidate in the upcoming election. He obviously believes this tripe.

Bareshark
Guest

Meh…as opposed to the clearly aware and with it *Resident in the Oval Office? The thing about Joe is he’s not mean in general, never mind in contrast to Orange Crush. After three plus years of this ego epic voyage of a maladministration, that likely will be enough. General Grant’s advice to his subordinates in 1864 still stands here: stop worrying about what everyone else is going to do, start worrying about what YOU’RE going to do.

p j evans
Member

people who can’t tell stuttering from dementia shouldn’t be writing letters.

Carroll Ann Robinson
Member
I’m with Nicolle Wallace, repentant former Republican. She said months ago that frankly she’d vote for a candidate’s campaign bus if she had to to make sure Trump didn’t get another term. Requested the mail in ballot for MD’s primary and then with it the November ballot is sent automatically in October, haven’t received it yet, but the requests have been so high it is likely taking quite some time to get them out to MD voters. But the minute it comes, it’s tick for Joe Biden and back in the mailbox it goes. We don’t have four more years–this… Read more »
Bareshark
Guest

Trump’s situation can be better described this way: “Boot, meet Ass. Ass, meet Boot.”

mae
Member

This is the new dumb s h i t they are failing with. DESPERATION.

Ridlow
Guest

The adage of ” let sleeping dogs lie” is a good comparison to “Sleepy Joe.” He may appear to be snoozing but he’s probably ready to pounce when the time is just right. So far just a few low growls.

Bareshark
Guest

Consider the bear…mostly harmless and docile as long as you never piss him or her off. If you do the latter, look out…or better yet, KYAG.

beadlady
Member

Trump lies, people die. How’s that for branding?

LoHa
Member

Well if all we have to do is keep on hating trump, I think we’ve got it covered.

old grey dude
Guest

my 20 year old daughter is not a biden fan, but she knows the alternative.

Lone Wolf
Member

here is his branding…

https://youtu.be/niJtpcgtUQs