The “Message” Pivot Begins. With A Passion


The song begins   Herman X   Whats the Worst That Could Happen

The Great Message Pivot kicked off with a bang on Sunday. Democrats appeared on the normal Sunday morning blatherfests on ABC, NBC, CBS, CNN and MSNBC with a singular purpose in mind. ll of them used the words quid pro quo, but now with an equally important word preceding it, the word forget. That was the mantra of the day, forget quid pro quo, and instead they started solemnly started uttering the words extortion and bribery.

The Democrats have spent 6 weeks tying the GOP up in quid pro quo, and now they’re gonna hang ’em high with it in a classic bait and switch. The Democrats are now going to agree with the GOP that in fact there was no quid ro quo, simply because that’s too artsy-fartsy a term for a good old fashioned strongarm extortion plot. And they’re already selling the mechanics of it to the people who are going to be tuning in on Wednesday and Friday.

This is important because a whole lot of the people who are going to be force fed these televised hearings are not like Ursula, Jason, and I, or even a lot of you. Their favorite part of a political story on the news is that it gives them a chance to hit the can before the funny Allstate “mayhem” commercials come on at the break. Can’t miss those! Their definition of quid pro quo is a lot of fancy political bullshit. But they all know what the word extortion means. After all, you show me 10 people who have never seen at least one Godfather movie, and I’ll show you 10 people nobody wants to know anyway.

These people also know what bribery means, although the Democrats are being very careful to explain it in the context they want it thought of in. If a normal, non politically savvy person hears a Democrat accusing Trump of bribery, their natural inclination is going to be to think that the Democrats are accusing Trump of using the defense funds to bribe Zelensky into starting the investigations in to the Biden’s and 2016. In fact, the exact opposite is true. What the Democrats are claiming, and now patiently explaining to people is that Trump was using the defense funds to extort Zelensky and the Ukraine into bribing him with the investigations to get him to give them the money. As I predicted, the Democrats are leading up to the start of the actual open hearings by moving the issue of the impeachment out of the more problematic political context, and firmly into Trump’s criminal acts, which is sexier, and sells better. And I think it’s going to work, if for no other reason than because the GOP is so goddamned incompetent at this shit.

And now, because I’m on a roll these days, here’s another prediction for ya. Because bribery and extortion can sound serious, but not necessarily familiar to nebbishes like us in a personal sense, here are two more simple phrases I think you can safely watch for in the upcoming days and weeks. And those phrases are one hand washes the other, and you scratch my back, and I’ll scratch yours. Both of those are common, everyday phrases that are universally recognized, and while both of them could have perfectly innocent inferences in them, to most people they are instantly and irrevocably linked to shady, underhanded, criminal behavior. Which is exactly what the Democrats want viewers to be focused on, and convinced by with the testimony. And just in case you don’t think that such a lame ass tactic will work in real life, let me remind you of If it doesn’t fit, you must acquit. Point made?

The Democrats have begun the Great Message Pivot, and I think you can safely look to be bombarded with these words and phrases in the days and weeks to come. And in my personal opinion, it will be devastatingly effective for a very simple reason. As it stands right now, the only defense that the GOP has to hang their hat on in this impeachment is a purely process argument, which is by its nature a legal argument. But most ordinary people don’t want to hear any bullshit legal arguments where criminal activity is concerned, and criminal activity is exactly what the Democrats are selling them, by the bushel basket full.If this plays out right, methinks that the HOP Senate caucus may have some serious soul searching before them soon. Don’t touch that dial.

To know the future, look to the past. before the insanity of the 2020 election, relive the insanity of the 2016 GOP primary campaign, and the general election, to see how we got to where we are. Copies of  President Evil, and the sequel, President Evil II, A Clodwork Orange  are available as e-books on Amazon, at the links above. Catch up before the upcoming release of the third book in the trilogy, President Evil III: All The Presidents Fen

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10 Comments on "The “Message” Pivot Begins. With A Passion"

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Geia Verita

I’ll tell you something — you can bet some people in Ukraine are closely following your analyses here as well. And perhaps the Russians are, too, just in case.


Good to see you were right and am growing hopeful that the Democrats may actually pull this off.
I was afraid they’d go with the “Chewbacca Defense”.


Moments like this, Murf, it’s GOT to feel good to know you were on the right track. Not only do you have bragging rights but the Dems are proving we got a fighting chance here. I’m reminded of John Cleese’s remarks this weekend over how much better prepared Americans were for this mess than Britain was for Brexit’s ongoing disaster. Time may yet prove that global treasure of a man right.